WordPress Performance Optimization

WordPress Performance Optimization

Are you looking to optimize your website’s performance? Let our experienced team at PressMate do the work for you. Most SEO experts will tell you how important it is for your website to load under two seconds. 70% of website visitors expect your website to be loaded in under two seconds, and speed is also one of the most important ranking factors in Google. If your website is not loading within two seconds and you wish to have this fixed, we’re here to help.

Reasons for Poor Website Performance

There can be many reasons why your website is performing poorly. Some contributing factors include:

  1. You have a low performing hosting service
    If you’re hosting your website on a shared server where your server’s resources are shared by multiple websites, this can lead to poor performance.
  2. You are using a lot of plugins
    Most plugins will add their own CSS & JS code. This will increase the load time as your server needs to serve many requests.
  3. Your theme has many JS components
    This happens a lot with readymade/premium themes. Readymade themes come with a lot of functional elements like sliders, carousel, and image filters, which add up to a lot of load time
  4. You depend on external files
    If your theme or plugin is using external JS libraries or CSS fonts, make sure that you aren’t loading these through an external server. Most of these libraries are hosted on a third party URL. This actually increases the load time of your server. A better alternative is downloading these files and hosting them on your own server.
  5. You are not using a content delivery network (CDN).
  6. You have not enabled HTTP2.
  7. You’re not caching your resources. To check out how to enable caching, check out this blog post. If you wish to set up caching using a plugin, check out the list of plugins we recommend for caching.
  8. You have not optimized your images.
  9. You have not minified your website’s HTML/CSS & JS files.

As you can see, there can be a multitude of factors causing your website’s poor loading time. Improving your website’s performance requires an in depth review of your website. Read on to learn how we go about analyzing and improving the performance of your WordPress website.

Step 1 – Check the load time of your website

The first thing we do is check the load time of your website. If your website is loading under two seconds, great! But this doesn’t happen most of the time. If your website is taking anywhere between 2-7 seconds, we move on to step 2.

Step 2 – Analyze the load pattern

We check for many things in this step including things like your server’s response time and the pattern in which your website files are loading. If certain files are taking too long or are being called from a third party source, we make a note of these files.

Step 3 – Enable leverage browser caching for your website

This is the most important thing to do. We ensure that frequently used files like images and CSS, which are not going to change over time, are cached by your browser. This will help in reducing the load time for repeat visitors, as many files are cached and the browser won’t need to fetch a new copy from the sever every time they visit the site.

Step 4 – Replace third party sources

This step involves downloading all the files (if possible) that are hosted on third party servers, and integrating them into your theme using the enqueue and dequeue function in your theme’s functions.php.

Step 5 – Optimize all images

We use various online and offline tools to optimize all of your images. This includes images uploaded in your uploads folder as well as images in your theme’s folder. We use lossy/loseless compression to optimize your images, allowing us to reduce your file’s size by a significant margin.

Step 6 – Minify your files and HTML

We minify your CSS/JS files. We do this manually or by using plugins readily available. Your unique project will determine the method we follow, as our approach differs from project to project.

Step 7 – Enable Google PageSpeed module

Many servers come with the Google PageSpeed module. If your hosting company provides this module, we enable it for you and check the page speed once again.

This is our general approach for improving your pages’ speed and performance. From our past experience, we can guarantee a load speed improvement of at least 60%. If you wish to have your website’s performance optimized, just fill out the form to your right.

Get In Touch

Get Free Site Analysis

Want us to analyze your site first and then use our services? No worries. Just fill out the form to the right and we will be happy to send you a free report about your current website.